FAQ's

Here are some answers to frequently asked questions about Ceuta Healthcare's Alliance network;

How long have you been in the market?

Ceuta Healthcare UK Ltd has been in existence since 1994. The Ceuta Alliance Network was launched in 2006.

Are Ceuta a full sales service?

Yes - Ceuta and our Alliance Partners provide a complete turnkey sales, consumer marketing and distribution service in all partner markets. This also includes warehousing, invoicing and cash collection.

Who needs this type of service?

Brand owners in Health & Beauty who are looking to launch existing & established brands into new markets cost effectively or outsource non core brands to realise latent growth potential through increased focus. Alternatively, smaller innovation companies may have an exciting new product development but lack the sales & marketing expertise to commercialise their product. In all events Ceuta has proven  cost effective brand building solutions that will take your breath away.

What does marketing a product mean to you?

It is a long chain involving in-put from both Ceuta and the client in the following steps: 

Definition of consumer & trade channel targets, sales strategy and promotional tools

• Listing the products at retailers' central purchasing offices
• Implementation of retail agreements at national and regional levels
• Taking orders and subsequent follow-up
• Ensuring product presence on the shelves
• Stimulation of product sales to end consumers
• Providing any relevant field feedback

What are Ceuta Healthcare's main assets?

Our people, experience, relationships (both with trade customers and principles) and our reputation. We work in an open, honest and transparent way with all trade partners and have a can do attitude.

How many people work for Ceuta Healthcare Ltd?

We employ approximately 200 people in the UK alone and have 71 Alliance Partner Distributor networks across the globe, all of whom have a great depth of knowledge of their respective markets.

What is the level of employee turnover?

Very low. There is a strong winning culture within Ceuta which means our employees stay with us for a long time. In 2010 Ceuta were voted one of the top 500 companies to work for in the UK and we have achieved Investors in People Silver status (a government backed audit of Ceuta’s people development capabilities.

What is the difference with an auxiliary sales force?

Ceuta and it’s Alliance Partners operate as sales, marketing and logistic providers to the Health & Beauty industry. We see ourselves as an extension of your business and a strategic tool in maximising the growth potential of your brand portfolio.

How can you manage the sales of several companies at the same time?

Ceuta and it’s partners are structured on the blue print of global health & beauty companies with the same infrastructure, drive and ambition for success.

Is a minimum size required to work with you?

No. Whilst we represent and work with some of the largest global companies in our industry, we also represent small innovative companies to create completely new brands. It all depends on the uniqueness of your product, it’s potential and the marketing investment you will put behind the product to ensure success.

How are you compensated?

Depending upon the service required we work on a combination of Management Fee, Fee for Service, Commission or Profit Margin. The mix of compensation can vary based on the following criteria: market, trade channel product potential and existing turnover.